Our Studio

Where Imagination Builds the Unexpected

Who We Are

Bend Goods is a Los Angeles based designs studio that manufactures chairs, tables, and furnishings for work, home, and community.

We revolutionized the wire furniture industry with the introduction of the Lucy chair, which has received noteworthy recognition with the inclusion into LACMA’s permanent collection. Our chairs are also featured in John Lautner’s architectural masterpiece, the Sheats-Goldstein residence.

Founded in 2010 by Gaurav Nanda, a sculptor, a visual designer, who had an interest in combining elements of minimalism with utility. Nanda’s works are formulated from different shapes while shifting scale and form. His distinctive lines emerged from his drawing practice, vibrant use of color and modern gestures.

About the Founder

As a youngster, Nanda was surrounded by creativity with parents who both had an entrepreneurial spirit. In his formative years he began to experiment with different mediums of artwork and fell in love with pottery. Nanda's love of crafting designs from clay stayed with him throughout his life, but as he advanced in his education he encountered a life long dilemma that every twenty-something has to confront: getting a job.Upon graduating from Purdue University, studied 3D Modeling & Animation and then eventually he took a position as an Automotive Sculptor for General Motors where Nanda designed and built vehicle models both by hand and by using new computer technology. This aspect of the job allowed him to understand the application of technical functionality to art and design. Sculpture and modeling were no longer just a way to aesthetically express himself, but rather a way to make his imaginative designs a reality. Seven years later Nanda found himself at a crossroads: either stay at his job and continue on the corporate track or take a risk and pursue a career in the design world. We bet you can guess what happened…One day it struck him: furniture is functional artwork and wire is a medium easily used to form shapes and could structurally hold a person. He dived into making furniture out of wire. A couple years, many prototypes, and a move to Los Angeles later - Bend Goods was born. Those original designs focused on integrating distinct patterns, comfort, color and versatility into furniture and accessories made of wire. As we expanded our line from one chair to hundreds of products we always stayed true to those original intentions established by Nanda.

What Material We Use

We are known for our bending of wire into functional objects. The metal itself has a cold industrial feel but we try to bring out the beauty in it. Pushing the metal to its limits is super exciting! You can bend it easily, arrange it, weld it into different forms and finish it in many colors. Flexible and lightweight, wire is always up for the challenge of coming up with a new shape. Its strength and durability make it possible to engineer intricate constructions like furniture that is strong enough to hold a human. We use a combination of complex, and sometimes rudimentary shapes that allows us to create small to larger scale pieces that defy what you would expect in furniture.

Our Process: Sketches

When lightning strikes, it’s time for another napkin sketch—rough doodles that make an idea a little more tangible. These napkin sketches go to our 3D designer to play with form and shape. Here, we find ourselves in a back and forth, a Waltz if you will.

“Inspiration comes from anywhere: nature. Design. People. Music. Like when you hear a new beat, and you’re suddenly inspired to dive deep in your own work, motivated more than ever.”- Gaurav Nanda

Our Process: 3D Modeling

It’s not uncommon that we want something that seems like it can’t be done. We play with digital models, drawing and redrawing until we reach that Aha moment. Once we feel good about our digital models, we create cardboard samples that inform the shape, size, and look of what will be our first metal prototype.

Our Process: Create Physical Samples

Once we’ve created a metal prototype, we bend backwards for especially the tiniest details—The closeness of each wire. The thickness of the metal. The shapes that make it interesting. The curves that make it comfortable. Getting the right shape, or the correct proportions is the reward that we’re chasing. It’s like a hit of dopamine. It’s only then, once we’ve fallen in love with our model, that we are ready for a production run.

“My passion in life is really to design things. It’s the process of designing something, changing it, evaluating, and changing more…how much further can I push a design that is not exactly abstract or non-useful? How can this be a both functional and fresh look at design?”- Gaurav Nanda

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