Since launching the Marching Bear last month we have had an overwhelming amount of interest in the little guy. The Bear has become a sort of brand ambassador for Bend and has helped to personify our playful aesthetic. Because of this, we thought it was important to incorporate the Bear into our Social Media presence on a more frequent basis. After brainstorming for a long time we finally landed on a fun way for the Bear to come out of hibernation: the “Where’s the Bear?” series.
Every few days we will be posting on our Instagram Story showing what the Marching Bear is up to. Is he relaxing on the beach in Santa Monica? Is he having a coffee at Alfred? Is he solving the Southern California drought? You’ll just have to tune in to find out! If you own a Bear, post an image of where your Bear is with the hashtag #wheresthebear for a chance to be featured on our feed!
We can’t wait to see where the Marching Bear goes next! Stay tuned.